In early May 2014, I was invited to an event hosted by the Surface Tactical Advancements for the Next Generation (TANG) Team and Josh Smith director of TANG program, a design-thinking initiative at the Johns Hopkins University Applied Physics Laboratory. The event was a combination of prototyping event and technology exhibition.
I introduced the naval community with the Oculus Rift and provide them with their first full immersion to virtual reality experience.
I demonstrated the potential use of the Oculus Rift to Rear Admiral Phillip G. Sawyer and Josh Smith, the director of John Hopkins University of Applied Physics Laboratory.
I have since been invited to Project Shark Tank which evaluates new technology like the Flow Trainer system, the Oculus Rift, and other virtual technologies to determine their possible application in their training of naval personal.
Neuroscientists Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of NeuroMagic — and also members of the Magic Castle, Magic Circle, International Brotherhood of Magicians, and the Society of American Magicians — have convinced some of the world’s greatest magicians to allow scientists to study their techniques for tricking the brain.
Magic tricks work because humans have a hardwired process of attention and awareness that is hackable—a good magician uses your mind’s own intrinsic properties against you in a form of mental jujitsu. By understanding how magicians hack our brains, we can better understand how the same cognitive tricks are at work in advertising strategy, business negotiations, and all varieties of interpersonal relations. When we understand how magic works in the mind of the spectator we will have unveiled the neural bases of consciousness itself.
Sleights of Mind is the result of the authors’ multi-year, world-wide exploration of magic and how its principles apply to our behavior. Now magic can reveal how our brains work in everyday situations. For instance, if you’ve ever bought an expensive item you’d sworn you’d never buy, the salesperson was probably a master at creating the “illusion of choice,” a core technique of magic.
The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.